The Last Performance

Partners Life, a New Zealand life insurance provider, partnered with Special New Zealand to create a hard-hitting campaign promoting death insurance. For the campaign, they prepared a TV show in which characters killed by a series of murder mysteries came back to life to express their regret for not being insured. «The Last performance» aims to end the prejudices of life insurance and show the importance of having good insurance. An innovative and creative campaign that has achieved success at the Cannes Lions festival, winning the «Grand Prix 2023» in the health and wellness category.